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A trip to the barber in Italy is more than a hurried dash in for a quick trim – it’s part of a deeply rooted ritual that has helped Italians earn their reputation as the best-groomed men in the world. This heritage inspires us at Mozzafiato to find and bring the best men’s products from brands like Antica Barbieria Colla, Acca Kappa, Proraso, and Saponificio Varesino 1945 so our male customers can enjoy the rituals in their own homes and barbershops.
Barbering was first introduced in Italy in the second century BC and a visit for a shave, news, and gossip soon became a treasured part of the culture. Even today, modern barbiere help preserve the Old World style and elegance of the barbershop experience, tailoring their services to each customer the way you tailor a fine suit.
We’ve learned from some of the best, and here are a few of our favorite lessons to help men up their grooming game:
Take time in the chair.
No matter how much you may hate being fussed over, a well-crafted, professional haircut and shave do matter. Find a seasoned barber who doesn’t just whip out the electric shaver when you walk in the door. A classic Italian barbiere experience isn’t rushed – a shave with hot towels and a straight razor is not something to hurry through! It’s a time to savor the company, the friendship, the sights and sounds, and the mastery of well-trained artists carrying out their impeccable craft.
Think differently about your beard.
We love all the pandemic beards out there, but a great beard requires more than benign neglect. Our experts recommend a good beard shampoo – a shampoo specifically created for beard hair and tender facial skin – followed by a beard conditioner, oil, and a brush or comb specifically designed for beards. Using products not specifically designed for beards can irritate your skin and leave yours frizzy and hard to manage. Investing in the right tools for cleaning, trimming, and maintaining your facial hair will ensure you’re putting your best chin forward every time.
Smell better.
A great Italian barbershop tells a story through its scents – traditional, often handmade oils, lotions, soaps, and shampoos derived from natural ingredients rooted in Italy. Mozzafiato makes it possible to create this classic sensory experience at home so you can always start your day smelling as fresh and confident as if you’d just stepped up from the barber’s chair. It’s an essential part of a man’s grooming routine, especially now, as we’re heading into the warm weather months.
To start transforming your own routine, we recommend getting to know iconic heritage brands in the Mozzafiato collection such as Antica Barbieria Colla, Acca Kappa and Proraso - each one sure to become a favorite in your grooming ritual.
Proraso Moisturizing After Shave Balm
A professional aftershave lotion from Proraso. Not just a great brand, Proraso is a piece of Italian history, transforming shaving habits for four generations. They offer a complete shaving method designed specifically for the needs of professional barbers and those who want to look perfectly groomed.
A historic brand of excellence born in the heart of Treviso, Acca Kappa’s commitment to simplicity and authentic beauty is evident in every tiny detail. This rich foam softens facial hair to provide an exceptionally smooth and comfortable shave.
Antica Barbieria Colla Apricot Hull Aftershave
Perhaps the most iconic barbershop in the heart of Milan, Antica Barbieria Colla has always been committed to combine tradition and innovation throughout its over 100 years of history. The apricot in this aftershave is rich in vitamins and essential fat acids, leaving the face smooth, toned and fresh after shaving.
Saponificio Varesino 1945 Pure Shea Butter Pre-Shave Skin Treatment
Founded in 1945, SV1945 is one of the oldest and most historical soap manufacturers from Italy. The proudly product handmade and individually wrapped soaps and shaving products with a production method that is over two centuries old, with ingredients that are 100% sourced and produced in Italy.
Check out our other Mozzafiato must-haves for him as you begin to embrace the style and sophistication of Italian men’s grooming.