PARCO1923 tells about the story of millenary woods and mysterious flowers. A story written by plants living in one of the most uncontaminated places in the world: the Abruzzo, Lazio and Molise National Park.
Region of Italy
PARCO1923 is an old story which becomes a perfume. Weather, sun, wind, protective snow, crystal clear rivers and streams, and human care to preserve this heritage: all these elements shaped the centuries-old woods, now recognized as UNESCO World Heritage site. PARCO1923 enclosed their fragrances into its bottles. You can feel the fresh and light scent of laburnum, juniper berries, honeysuckle and odorous broom, wild angelica, iris, musk and finally, you’ll feel the beech, a tree that populates almost all woods in the territory and best represents the Park and its traditions. You just have to close your eyes and you’ll feel immersed on a path leading to the forests, where you can feel the presence of deers, and hope for the shy pacific Marsican brown bear to appear.
The Mariscan is the symbol of these territories and now, the symbol of our perfume. That’s how Paride Vitale and Ugo Maria Morosi created PARCO1923. Years ago, during a walk in the woods guided by an old park ranger, they wondered how to make people feel that heady pleasure. It took several years of studies on plants and the environment to find the final formula. Thanks to a close study on raw materials, carried out by botanical experts and one of the most respected noses in the world, PARCO1923 is now what it is: a fragrance approved by a group of park rangers who recognized in it the scent of the Abruzzo, Lazio and Molise National Park. After the first olfactory creation, in 2018 PARCO1923 launched Scarpetta di Venere, a fragrance inspired by the homonymous rare flower that only blooms for a few weeks in the springtime. This flower is rarely seen but thanks to PARCO1923, now you can smell it every day.